DUMP Days
The tenth edition of the largest student tech conference in Croatia. Over 2000 people across programming, design, technology, marketing, AI and entrepreneurship, with talks, workshops, panels and campfire sessions. Visitors can also walk out of it with a job, from short interviews held on site.
Problem
Two previous editions had already built a strong presence, on social and in the venue itself. The identity was not the problem. What was missing was a campaign to sit on top of it, something to change what the feed looked like and to carry a redesign of the site rather than repeat last year with a new date on it.
Solution
One campaign running everywhere the conference is seen: the website, the social system, posters and print, merch, and the interior of the venue itself. Built so a team of volunteers can apply it across a week without it coming apart.
